2019.11.22 Times of Reading: 2294次
On the 21st, according to NEXTEYE, the "Vn Sunscreen" launched by Kim Domino, a cosmetics subsidiary, was officially stationed in the open cave headquarters of Lotte duty-free shop.
Korean actress Han Caiying personally demonstrated Vn sunscreen at the product arrival ceremony held at the Mingdong Headquarters of Letian duty-free shop on the 20th, bringing the scene atmosphere to a climax. On the day of the ceremony, VN sunscreen sold 50000 US dollars (about 56 million won) as a single product in just 10 minutes, setting the highest sales record of sunscreen in the shortest time in South Korea. Absorbing China's market experience, the new social and retail mode of "content marketing" was first used in Korea, creating a new situation of cosmetics marketing.
NEXTEYE plans to expand the sales of Kindomeri products in China market this year. At the same time, sunscreen has been used not only in summer, but also as daily necessities in the Chinese market, so the demand is increasing sharply every year. According to the China Industry Research Institute, a market research organization, the market regulation of sunscreen in China reached more than 7 billion yuan last year.
According to the NEXTEYE official, the products will be sold to consumers around the world, such as South Korea and China, by entering the Lotten duty-free shop Mingdong General Store. Vn sunscreen has been sold online and offline in the Chinese market. This year's target is to achieve annual sales of more than 10 million units.
In addition, "while publicizing products through Korean actors Han Caiying and famous Chinese actors Cecilia Cheung, outdoor advertisements have been put on landmarks in nine major first-tier cities in China. At the same time, through Tencent News, Sohu News and other major Chinese media and more than 100 Super Traffic Nethong are rapidly improving product visibility and sales.
Vn sunscreen is a product with SPF 50+/PA+++ and sensitive skin can also be used. It combines the advantages of organic sunscreen and inorganic sunscreen, and has strong sunscreen effect and whitening effect. At the same time, the product contains natural moisturizer hyaluronic acid, asiaticoside and other components extracted from asiatica asiatica ingredients, which is more conducive to skin regeneration, strengthen skin wall, and enhance skin elasticity.
